Collaborating with Madison Square Garden, Shiny Shoe designed, implemented, and launched a live event game played during NBA and NHL real world events. Emoji Match has proven to be quite successful with thousands of in-arena participants joining in for the fun.

Emoji Match is a pattern matching game that incorporates the sports team branding to engage fans in the arena. Through the game event attendees can win prizes – cash, signed sports memorabilia, and team merchandise.